Friday, November 5, 2010

Why Don't You Make Me A Sketch

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A video on the classic Gastrotypographicalassemblage and other work by long-time CBS design director Lou Dorfsman, who was recently celebrated in a month-long exhibition at Kemistry Gallery in London.
Creativity is essentially a lonely art.
It is in reality the ability to reach
inside yourself ...and drag forth from your very soul an idea
–Lou Dorfsman (1918–2008)
See also:
Steven Heller's obituary of Lou Dorfsman at The New York Times; Michael Bierut at Design Observer on
The Four Lessons of Lou Dorfsman.

[via Man Made Lakes, the blog of Seattle-based artist and designer Jesse Brown]

1 comment:

John said...

Truly truly one of the greats.
For your interest- hidden in this link is a 1985 Lou Dorfsman talking a little bit about his time at CBS, and of course the Typographicalassemblage.
http://www.apartmenttherapy.com/ny/guest-posts/typography-the-influence-of-lou-dorfsman-and-the-cbs-wall-guest-post-from-wary-meyers-098775